Why you should think about gaming and esports? 

Esports offers endless opportunities for your business

Easy access to the audience

New generations require a new approach – they spend less than an hour a week watching TV, compared to 2,5+ hours spent in games and prefer esports to traditional sports. Esports is a cost-efficient tool to reach youth for brands and sports organisations, which gains its popularity as a marketing instrument

Big and emerging  market

More than 2 BN people are gamers, and around 1,2 BN are fans of competitive gaming. The total market of competitive gaming is accounted at 50 BN USD, while professional esports market is expected to reach 1,6 BN USD by 2021. Top esports events gather full stadiums and overpass major sports events in the audience

Growth of your business

Competitive gaming and esports have a huge audience; however, the ratio revenue/person is still much lower than in sports and other entertainment industries. This creates a big potential for the growth of the industry in the upcoming years, which attracts investors from various sectors

Global advertising spend on esports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable profile of the audience and new partnership opportunities.

Our advantages

Reaching goals EASIER AND FASTER!

Turn-key esports solutions

Unique project for brands, sports leagues and clubs. We develop and implement unique esports activations campaigns from simple events to complex projects with custom game development and stadium finals.

CONSULTING AND SUPPORT

We help to understand how you can benefit from gaming and esports for your business and develop corresponding strategy and action plan

Full-cycle marketing

We can help you with management, marketing and PR. We work closely with esports and gaming stakeholders, which allows us to develop and realise marketing and PR activities with teams, influencers and other members of the ecosystem

UNLEASH POTENTIAL OF GAMING AND ESPORTS

Bud Light Local hero

Client: AB InBev, brand BUD Light

Geography: the United Kingdom, the Russian Federation

Project goals: Support the launch of the brand BUD Light in Russia and increase the reach in the UK via esports during the COVI D-19 outbreak

Description: COVID-19 has put all off-line activities on full hold. We have developed the unique concept Local Hero, which has provided every gamer a chance to participate in the competition, win prizes and socialize. Staying at home and keeping the social distance. The project has ben organized for Dota 2 players and featured unique city ratings

Results: 2+M people reached 5+K participants in the campaign activities

Case study: Play4Good

Client: National and regional sports organizations including L’AS Monaco Football Féminin, Association sportive de Monaco (AS Monaco Basket) and others. Funds risen were transferred to local hospitals

Geography: France, Monaco

Project goals: Series of charity esports events and activations with focus on online.

Description: After the announcement of lock-down caused by COVID-19, we’ve started to receive requests from partners to support their communities via gaming and organize fundraising to support doctors. We have organized several international tournaments engaging players from different countries

Results: ±500K people reached 200+ participants in the matches

Case study: Le Gaming Day Monaco

Client: MeSF, Sportel Awards, Webedia, Riot Games

Geography: Monaco

Project goals: Organize the process of registration and purchase of tickets, as well as a user management system for the event.

Description: We organized the entire process of interaction with users at the offline LFL final in Monaco. Users had the opportunity to choose and buy a ticket for an event of different categories. We also developed a mobile application for managing the event on-site and checking out users who came to the event. Each user has got their own Fan ID which gives easy access for subsequent esports events and improves the user experience at events. User support was also on our side.

Results: Full house at the event, easy and convenient user management system, excellent user experience at the event.

Contact Us

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As a bonus we will send our ebook with an overview of the esports industry.

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